FURLA | Press Launch & Party

U LA LA produced the launch event for Furla’s new Madrid flagship store — a 500-guest celebration held at the garden of the Italian Embassy in Madrid, marking the Italian accessories brand’s first boutique opening in Spain.

Guests first visited the new store before being invited to the embassy garden, which U LA LA transformed into an immersive brand experience reflecting Furla’s Italian spirit and “young and bold” identity. The centrepiece was a series of striking mirrored installations created specifically for the event. Catering was provided by celebrated chef Samantha de España, with a DJ set by celebrity DJ Brianda Fitz providing the musical backdrop for the evening.

U LA LA was responsible for the full event production — from concept and design through to on-site delivery — coordinating all suppliers, installations, catering, entertainment and logistics to create the magical atmosphere the brand envisioned.

Production Facts

Client — Furla Event — Madrid Flagship Store Launch Venue — Italian Embassy Gardens, Madrid, Spain Guests — 500 Event Production — U LA LA Catering — Samantha de España DJ — Brianda Fitz Deliverables — Full event concept, design and production

Production Scope

Guest logistics and on-site management

Full event concept and production management

Bespoke mirrored installation design and build

Venue coordination and dressing

Catering management

Entertainment and DJ coordination