Nike Legacy Drop In Event
Together with the Nike creative team we worked on creating an event taking over 3 floors and designed a low key urban friendly environment with a show piece set on the roof of the car park which hosted a live shoot with DJ/rapper AJ Tracey, and actress/rapper Little Simz and150 Nike Plus members guests.The team initially worked on the creation of the Nike’s AF1 campaign images with Photographer Tom Sloan over various dates and a few weeks later designed and ran the London-centric experiential Drop In event for Nike AF 1 at a secret location which was only revealed to guests the evening before.
The event created user generated social content, an online platform within the Nike App featuring users/ guests which in turn was also added to the main campaign and where displayed in store and in digital advertising around town. During the event we and Nike’s PR agency also organised interviews with AJ Tracey and Little Simz that ran in parallel to the main event and generated further content for the comms purposes. Here is what these eminent creators had to say about the legacy of AF1 in London.