NIKE TRAIL | Stills & Film

U LA LA led full in-house production for Nike’s Trail Run campaign, showcasing three key products from the trail running range — the Terra Kiger 7, Wildhorse 7, and Pegasus Trail 2. The campaign was shot by photographer Olaf Pignatori, featuring elite trail runner Francesco Puppi, with artwork and typography by Tyrsamisu.

As the production company on record, U LA LA managed all elements of the shoot from the ground up — crew assembly, location coordination, logistics, and on-set production management. The campaign captures the spirit and physicality of trail running, combining striking location work with bold graphic treatment to bring Nike’s performance footwear to life across digital and campaign channels.

The project is a strong example of U LA LA’s capability as a full production company for global sportswear and lifestyle brands, operating independently from brief to delivery.

Client: Nike Project: Trail Run Campaign Products: Terra Kiger 7, Wildhorse 7, Pegasus Trail 2 Production Company: U LA LA Photographer: Olaf Pignatori Athlete: Francesco Puppi Artwork & Typography: Tyrsamisu Deliverable: Campaign — Digital Content