SECRET SPEYSIDE | Event Experiential & Launch
CHIVAS BROTHERS — SECRET SPEYSIDE Event Production — London, UK
U LA LA served as lead production company for the global launch of Chivas Brothers’ Secret Speyside collection — a range of rare single malts from hidden and vanished distilleries across Scotland’s Speyside region. The event was held at Printers, London, and commissioned in collaboration with creative strategist Vadim Grigorian and brand agency WMH&I.
The launch was conceived as a fully immersive experience, with U LA LA responsible for producing and delivering every element from concept through execution — including graphic design, bespoke invitations, venue decor, catering, performance artists, commissioned poetry, gifting, custom presentation boxes and sampling kits. Live poetry readings told the untold stories of the hidden distilleries, while a curated group of performance artists brought the “Secret” theme to life through theatrical elements. All physical touchpoints were custom-designed to reflect the specific terroir of the Speyside region. The proceedings were hosted by Alex Robertson, Head of Heritage and Education at Chivas Brothers.
The result was a truly global PR and B2B launch that demonstrated U LA LA’s ability to conceive, produce and deliver high-end experiential events from the ground up — managing every creative and logistical element in-house.
Production Facts
Client — Chivas Brothers Collection — Secret Speyside Creative Strategist — Vadim Grigorian Brand Agency — Management Artists Host — Alex Robertson, Head of Heritage & Education, Chivas Brothers Production — U LA LA (Lead) Location — London, UK Deliverables — Full event production — global PR & B2B launch
Production Scope
Full event concept and production management
Venue sourcing and décor
Graphic design and print
Bespoke invitations, gifting and sampling kits
Performance artist and poet curation
Catering coordination
On-site event management
