Film, Digital & Retail
LouisVuittonNeo

 

Louis Vuitton Neo

 

A model standing in a historic ruins setting, wearing a large white puffer jacket over a graphic t-shirt and a textured skirt, holding a sculptural handbag resembling a classical head.
A model in a flowing dress and knee-high boots poses amidst ancient ruins with dramatic columns under a cloudy sky.
A model wearing a patterned dress and gladiator-style sandals stands in an ancient stone setting, with classical architecture in the background.
A model standing in an outdoor setting resembling ancient ruins, wearing a colourful oversized puffer jacket, a graphic dress, and chunky black boots.

U LA LA provided local service production in Mérida, Spain for Louis Vuitton’s Neo Antique campaign, part of the Fall-Winter collection led by creative director Nicolas Ghesquière. The campaign was shot by renowned photographer Koto Bolofo, with Louis 2, Paris leading the overall production.

Mérida — home to some of Spain’s most spectacular Roman ruins — provided the extraordinary architectural backdrop for Ghesquière’s extra-temporal vision, blending ancient heritage with contemporary luxury. U LA LA’s role was to bring together all local production elements on the ground, coordinating crew, logistics, locations and suppliers to support the international team’s creative ambitions.

The result was a visually striking campaign for one of the world’s most prestigious fashion houses, demonstrating U LA LA’s expertise in delivering high-end local production across Spain’s most demanding and distinctive locations.

Client: Louis Vuitton Creative Director: Nicolas Ghesquière Photographer: Koto Bolofo Lead Production: Louis 2, Paris Location: Mérida, Spain Deliverable: Campaign — Book & Digital Content

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