Experiential & Launch Event


MINI PACEMAN Barcelona Design Tour | B2C | Consumer Experiential Event

MINI wanted an all-new brand experience for the MINI Paceman. Our answer? Put its distinctive design in the spotlight using Barcelona as the backdrop. Working one to one with renowned interior designers from Contemporain Studio we created a Design Tour that included concierge service, personal guides, after dinner chauffeur service, car logistics, and a custom branded map.


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Experiential & Launch Event